We are living the nightmare of Atlas Shrugged whodathunkit? https://en.wikipedia.org/wiki/Sister I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. I am sad that white people are not represented in TV commercials. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. Are they hoping they can influence black families to behave like white families? Your company may already be a member.View our member list to find out, or create a new account. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. They were landed, like me. Theyre just trying to make them appear as white families. And dont get me wrong. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. The overall ethnic skew of the marketing/advertising . Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. But once again, American Marxism, Mark Levin. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. I keep my business behind closed doors where it belongs!!! I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. You should have a problem. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. Activism has become a LUCRATIVE CAREER. What happened to nominating a movie because it was just a darned good movie? Spot on! Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. Remember that the Asians were brought here as slaves to work on the railroads. In the UK, white people make up 82%, black people, 3%. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Why are there commercials that mention the term baby daddy? As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. Plan to go the distance or dont go at all. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. My wife and I often wonder doesnt this also have an immediate negative effect? Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. I am sure that for the vast majority of the UK this is not the case. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. It explains the Who, How, and Why of all these social issues. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. I completely agree with everything in the article. I noticed the shift in black over-representation all the way back to the Obama years. I am glad I am not the only one who has noticed this trend lately. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. The ANA asks you to accept cookies for performance, social media and advertising purposes. Im curious if people feel I am I wrong for stating this comment the way I did? Rob, you have started a firestorm with this subject. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Not just all blacks do this. This is not realistic or representative. I have no reason to protest but seeing it recognized and discussed just made my day! Let us all push back. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I am a former busboy for the same company where I am the CMO. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Ever see a hiking ad with people of color (POC) that look completely out of place? Poll your current customers, find out what they feel shows diversity and use what they say. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. That is my decision and I am very happy about it!! Though I will say that Ive been seeing more Asians in commercials than whites now. I'f I'd e. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. Levin is probably the smartest, most observant, most literate social/political commentator out there. Depends what you define racism as. What is driving this discrimination? I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. Thanks for doing the legwork so we dont have to, Wypipo. Whats racist is the over representation of minorities in tv now. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. Forbes Communications Council members share strategies for including authentic diversity in marketing. Hey, dont get me wrong. How dare you come after my little children like that? This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. . (Although, a quick Google search shows most of these body positivity models to be black, of course.) Homosexual couple having fun together "Diversity" has many different . Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. So yes, we have been, and continue to be manipulated by corporations that have political, social and religious agendas. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. I believe it, Janet. Why is that the right decision for CBS, audience or sponsors? If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. I actually think its more nefarious. Great point, Brad. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. Just dont use the dreaded C (Christmas) word though. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. I went on a two month road trip Nov-Dec. 2020. They dont and they shouldnt. However, 90% of those are Asian and hispanic interracial marriages. I dont know whats coming over me. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. They are raised to get pregnant as soon as possible to get on welfare. it is always so. Tired of it! I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. Just saw two in a row with black families. Mainly in the USA is Black pushed so hard. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. John, you are absolutely right. But must we pay for the sins of our fathers forever? Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. I would agree, but Im kinda old and untrained for warfare against my country. Are they terrified of being called out as racists? Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. . Sometimes, its hard to tell. Usually any family consists of a black male, white female and a variety of ethnic children. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. Sorry, but the black guy in the star wars wasn't such a good actor. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Thats my point exactly. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. This is so fake, who fights in our wars? Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. But lets be honest, how many families does that represent? Ever since George Floyd, it seems that forced diversity has really gotten out of hand. Were the ignorant ones working for minimum wage, a 2% raise and paying the full mortgage on a house/apartment we dont own while the CEOs who approve the companys doings fly off on their personal jet to their 12th vacation of the year. And many, many interesting theories on what is going on. I think what irks me about it is the people making the choices. Where I come from, the news has been doing that for years. Now theres an idea, Jay. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. Its not from the big companies and not network or mainstream cable providers. Together, the masculine and feminine complement one another in ways that only nature could have devised. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. This leads me to believe that a majority of blacks have finally achieved the American dream and escaped poverty. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. That is how I deal. Every other platform there are the same commercials and they make me sick. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. I like my man to act like a man and not line me. Stop what you are doing right now and read/watch this article from Dallas. Messed around with Boolean operators for awhile, but Google had zero wisdom. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. His firm is huge, and he sees his responsibility in the industry to promote diversity. Lets make it so. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Because of course, white men are the only ones who ever mansplain. Is it just me, or is the world falling apart? We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. After all white men have been portrayed as stupid do nothing without the help of the wife in Sitcoms for years, to the point I stopped watching such nonsense. Big Tech is corrupt. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Survey The Diverse Audience Youre Trying To Reach. As a Delta frequent flyer, I cringe every time I walk down the jetway. and planned cultural change. This is the greatest country on earth !! But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. Dont worry about being politically correct. And why would I? Diversity is great and was much needed in the entertainment industry. Whats the difference between self-identifying as a feline instead of a different gender. Anti-Aryan Im guessing. Ive heard similar stories, Daniel. Firms can address these issues as the economy . Where are the Asians? Tribalism isnt going anywhere ever. Thank you for putting into words what has been bothering me for the last two years. Thanks for sharing your comment and Im glad you liked the post. That is one of the strongest bonds in human society but you rarely see it in commercials. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. Inclusive and diverse campaigns start from within. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. This is mostly what the alien sees on tv, so it must be true. Because all they want is welfare. The foreign-born population was only 5% in 1965 compared with 14% today. Forced Diversity is a buzzword thrown by bigots to rationalize critiques against works featuring diverse people on the merit that diverse people make a work "worse." https://en.wikipedia.org/wiki/Boy It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. But true. As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. Im a lush so this will be perfect! If you get a chance, tell them what you think on social media, too . If they succeed in overthrowing the Constitution and establishing the communist hellhole they are aiming for, they will be the first ones murdered by the new tyrants. Great post, Anonymous. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. And youre right, racism is racism no matter who is doing it. https://en.wikipedia.org/wiki/Father Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. Others wield it as a club. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. Look at the movies now. Does that represent the true numbers of passengers or the target for airline passengers? Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. It is not uncommon for all adverts in one break to have no white males at all. Thats perfectly normal! Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. BARF! As you can see, you are hardly alone. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Hit them where it hurts their profit margins and tell them why youre leaving. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Hi, Jason. And if many people still choose not to intermarry, so be it. Black men in commercials are all very handsome, tall, athletic, and competent. Reflect the realness of your customers in every ad and diversity will naturally follow. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Certainly, hockey is expensive. Thanks for taking the time to say it! Jake from State Farm is laughable too. A person identified as white is a racist, by definition. Advertising is just the tip of this rather large iceberg. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. I think a white person wants their race to survive & thrive as much as all other races. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. I hear you. White men are portrayed as imbeciles, weak, and foolish. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. I havent had a commercial audition in months. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. How I would love to sit down with you and talk about all of this. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. (Theyre 12% of the population, remember.). All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. I agree, The advertisers are trying to brainwash our children. Excellent points. Do it. Forced diversity in marketing is often obvious and occasionally offensive. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? It seems like a no-brainer, but this means that ads targeting more diverse . Thank you so much Cranky for your article. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! are being promoted by females. Below are industry tips on just a few of the steps that brands can take to make a positive . From there, your marketing will naturally reflect the ethos. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Politically correct is out of control!! I dont think youre racist per se. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! I do not need to go outside in my front yard and scream to the world I AM GAY!!!
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